DESIGN GURU: CLOSET FACTORY

 

“In the beginning, the ‘art of organization’ meant creating great closets. But now it’s so more than that,” say Jerry Ostertag and Marilyn Jones, husband and wife owners of Closet Factory. More than 20 years in, their business today is all about transforming spaces throughout the house - spaces where better, beautiful storage solutions lead to a more livable, less stressful home life!

Overlooked areas where great organization makes a difference include home offices, libraries, garages, and kid’s spaces. More specialized areas such as craft rooms are often candidates for improvement, too. And if you’re looking to add a wine room, call Closet Factory. The materials this company uses offer the widest selection by any specialty organization company and let you make the most of any space, from luxurious dressing rooms to functional, multipurpose rooms prized by downsizers.

Jerry is a native Louisvillian with a communications and media background. Marilyn’s career was in advertising and corporate communications. Both were working less than three miles from the Pentagon on September 11, 2001. While they loved living in Northern Virginia, that event was the impetus to come home. Both are organized by nature. Marilyn’s background included website development, focusing on content development, and information architecture (organizing that content). As we spoke it occurred to Marilyn that her previous career was truly a logical precursor to their current work. In seeking out a Louisville-based business, Jerry developed a specific set of criteria, and Closet Factory was the perfect match.

Closet Factory is set apart from would-be competitors. Other home organization businesses “tend to have prescriptive methods and a fixed set of tools in their toolbox,” says Jerry. “When all you have is a hammer, every problem looks like a nail.” Closet Factory, on the other hand, can “be more fluid, has access to a larger selection of materials, and offers the deepest bench of the most experienced designers.” Their designers bring “an extraordinary level of capability” to
their work.

Marilyn and Jerry are more excited than ever about the offerings and trends coming available now. New manmade materials are “green” and recycled, and the finish of lightweight laminates is very realistic with “surface texture and visual grain.” Beyond function, Closet Factory spaces are designed from an aesthetic, not just utilitarian, perspective. More attention is paid to “the look and feel.” For example, master closets have evolved into elaborate, comfortable living spaces, with higher ceilings, better lighting, windows, color, and seating as well as security. Some even include such luxuries as small wine fridges, chandeliers, secret entrances, and safe storage, with specialty task lighting like LED lighted closet rods and lighting incorporated into the structure.

Following the governor’s “Safe at Home” guidelines, Closet Factory has continued business safely, with virtual appointments and in the thoroughly clean, safe environment of their showrooms. The design and installation process might take a bit more time these days with occasional hiccups in the supply chain; nevertheless, Closet Factory is still speedier on the job than most.

For more home organization ideas, visit closetfactory.com  and houzz.com.


Posted on 2020-07-08 by By Dawn Anderson | Photo by Dick Arnspiger
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