Let’s start with something fun, something bright and cheerful, exploding with joy. Lilly Pulitzer it is, then. The fashion prints of this designer can’t help but bring a smile to the women who wear them. Peppermint Palm is a Lilly Pulitzer signature store in the Vogue Center on Lexington Road. Owners Roger and Vanessa Ledridge already had their first location in Lexington when they opened the boutique in the River City in June 2006.
The brand has been around since 1959, thanks to Lillian Lee McKim Pulitzer Rousseau in Palm Beach. “She wanted something easy, cool and comfortable to wear, that's how the shift dress started,” says Jane Natalie Bennett, manager and buyer for the Louisville store.
Peppermint Palm carries Lilly shifts, casual dresses with spaghetti straps or long sleeves, tunics, rompers, jumpsuits and separates, in custom color palettes that all work well together. Jane and her staff offer an engaging and fun shopping experience. “We're here for one thing, to make the customer happy and feel confident,” says Jane.
The boutique itself is super cute and the dressing rooms were hand-painted by a Lilly Pulitzer studio artist. And did you know? You can find the name Lilly hidden in the pattern on every piece of clothing.
Lilly Pulitzer clothing is available in sizes zero to extra-large. Peppermint Palm is also able to special-order for customers and offer shipping. The store has a large assortment of children's Lilly Pulitzer fashions, like swim shorts
“Our biggest and newest part of our line is the Luxletic, our activewear line,” Jane says. Tank tops, yoga pants, tennis skorts, golf skorts and other pieces, in prints and solids, keep active customers clamoring for more. The Luxletic “weekenders” are lounge pants in bright and cheerful colors for a more relaxed look when going out to brunch. They pretty much sell out with every new shipment.
Peppermint Palm carries other fun Lilly Pulitzer merch like 17-month spiralbound agendas in various sizes, cups, mugs and candles. Plus purses, jewelry and accessories.
The loyalty of the customers who come in week after week is the No. 1 thing Jane loves most about her job. "When the customer can come in, try something on and feel confident leaving the store, knowing it fits her and looks good. We sell to make the customer feel 110% good about themselves.”
During quarantine when the store closed its doors temporarily, PeppermintPalm.net was created for online orders and that website is remaining operational. “You are still shopping local, still supporting a local business and still receiving merchandise at your door,” says Jane.
When the first order of Lilly Pulitzer masks came in, 80 of them in cute patterns, they sold out in one day. “Masking is going to be around for a while, so you might as well make it fun,” says Jane. “The quality of the Lilly Pulitzer brand is so wonderful. It's a happy, happy brand.”
IF YOU GO:
Peppermint Palm, a Lilly Pulitzer signature store, is located in The Vogue Center at 3741 Lexington Road. For more information call 502-896-9190 or visit peppermintpalm.net. Hours of operation: Monday-Friday 10 a.m. to 5:30 p.m., Saturday 10 a.m. to 5 p.m.