February is THE month to don your little black dress and join forces with the Junior League of Louisville (JLL) during the Little Black Dress Initiative (LBDI). It’s an opportunity to make that dress a “tool to do good” in our community.
Celebrating the League’s 99th year, President Jessica Dunleavy explains that you can join forces with JLL and wear a little black dress from February 23 through 28. “LBDI is an awareness campaign to draw attention to the challenges some of our youth are facing including the impact of poverty on education in Louisville, and the important work JLL is doing to reduce that impact. By wearing the same black dress or outfit for five days, advocates will experience a small simulation of what it feels like to live with limited resources.”
In addition to participants’ attire, Vice President of Communications Jade Jensen shares, “We use our social media platforms not only to raise funds but also to generate awareness of disheartening statistics facing some of our local youth.”
The fundraising efforts support many of the current JLL projects. “JLL was instrumental in the establishment of the Imagination Library Louisville, focused on early childhood reading, mentorship programs with young adults at Maryhurst and Boys and Girls Haven,” says Kate Ritter, Vice President of Community Impact. “We are grateful to have engaged with youth at Engelhard Elementary serving at Blessings in a Backpack, teaching children entrepreneurship with Lemonade Day Louisville, and spreading the love of reading with Metro United Way's Little Libraries.”
“We are grateful many of the members of the media have joined our hands in raising awareness for this campaign. You will see many of them in little black dresses the week of February 23,” says Jade.
Jade encourages community members who don’t want to wear black attire to share posts from the JLL social media pages. “Social media helps us broaden the way community members can be engaged and support a level of participation that they are comfortable with.”
For those interested in participating or learning more about the Little Black Dress Initiative fund, please visit fundrazr.com/LBDI20JLL