BOUTIQUE SPOTLIGHT: AFM THREADS

 

If you think you know what to expect from a store in the mall, it might just be time to think again. Over the last couple of years, the electrically eclectic AFM Threads has brought some truly cutting edge clothing to Louisville via their shop in the Mall St. Matthews. Now, with a new second location just across the expressway at Oxmoor Mall, the AFM Threads brand is growing and expanding.

AFM is a place where you never quite know what to expect, but you know it will be interesting, engaging, bohemian, chic, and feel completely independent of anything one could ever consider "pedestrian." Not only is the store an explosion of color and style where you will find the dress to impress for any festive occasion. If you're lucky, you might be able to catch a fashion show parading through the place, have a cocktail, enjoy the music of a DJ, or appreciate the work of local artists on display. You can book a makeup expert to put the bam in your glam. This isn't just a shop in the mall; it's a shopping experience.

It's all the brainchild of entrepreneur on the go Tawana Bain. In addition to AFM, you might know her from the growing and thriving Derby Diversity Business Summit, her multi-day Derby event that's bringing an inclusive spirit to Louisville's greatest tradition. She's also now the owner of Encore on Fourth, the hot spot downtown for those who love live Jazz and R&B, as well as signature cocktails that will make your taste buds stand up and salute. She's a Queen of Concepts and excellent at presiding over their execution, so the opening of a second store has had him and her fashionistas buzzing.

While the new location features the same sort of fashion forward flair that the style conscious have been loving straight from the jump at the original AFM, the new store also features a business casual flavor. Anyone stuck in a rut when it comes to their "work clothes" situation should brace themselves because their wardrobe is about to get rocked. For the ladies, there's a wide array of dresses, rompers, and jumpsuits from brands like Joseph RIbkooff, Latiste, and Yellow Seed. Men can peruse suits in many-a-styles, including far out floral prints from Bently Fonzworth and three piece classic showstoppers from brands like Paisley and Gray, Bugatti and Robert Lewis. “Individuality is our favorite fashion concept. We understand how our customer wants to look and feel," shared store manager Tielyn Redd, whom you can catch at either location offering on the spot personal styling sessions.

A feature that you can't miss at the new Oxmoor store- there's a literal fashion runway, and it's free to use. That is, so long as there doesn't happen to be a fashion show in progress. You can try on what you like and then feel like a star, strutting the catwalk like the fierce warrior you are inside of AFM's elegant styles.


IF YOU GO:

AFM Threads is conveniently located in both the St. Matthews Mall and the Oxmoor Mall. For more information call (502) 444-1450 or visit afmthreads.com.


Posted on 2020-01-06 by By Rocko Jerome | Photos by Dick Arnspiger
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