On Saturday, Nov. 2, a crowd of over 200 people got to watch a special fashion show at Dillard’s in the Mall St. Matthews, the Betsey Johnson Meet ‘n Greet.
Fashion designer Betsey Johnson was in Louisville for a fun-filled, joy-packed, enthusiastic and exuberant meet ‘n greet featuring apparel and accessories with colors, hearts, animal prints, sparkle and bling. The 90-minute event took six weeks to coordinate, which was fine with Christine Lund because she enjoyed the planning process down to the last detail. Christine is the area sales manager in handbags and accessories at Dillard’s.
“Our corporate office reached out and said, ‘Surprise! Betsey is making a personal appearance.’ We thought they were kidding,” Christine said. She and her team sprang into action in September, working with Betsey’s team in New York and California. They created the Betsey Shop and an entire setup on the first floor of Dillard’s, constructing a stage for the fashion show and transforming the bridal room into a backstage green room. They contacted Heyman Talent Louisville for two models, designed a special area for the meet ‘n greet and photos, secured 80 stanchions with velvet ropes, and made sure fun was the foundation of every decision. Melissa Dietrich, visual merchandiser at Dillard’s, painted some special art for Betsey that hung in the green room. The designer herself lit up with joy when she saw the paintings.
Four members of Betsey Johnson’s team came out to the store the day before to see the setup. They told Christine it was perfect, one of the first times they had never had to change anything.
On Betsey Day at Dillard’s, the designer’s shoes and luggage made a one-time Louisville appearance for shoppers. On all the other days of the year, Betsey Johnson jewelry, watches, handbags, intimates and sleepwear are available at Dillard’s.
“She was lovely, so down to earth,” Christine said. “She loves to talk and will keep the ball rolling from one conversation to the next. She's so enthusiastic about everything.” Christine got to hear about Betsey’s home, a pink trailer with flowers on the patio, in the $1.9 million trailer park she created in Malibu, California.
The 77-year-old fashion icon beat breast cancer 20 years ago and had open heart surgery in April. She is happy to be living life and was delighted to be in Louisville in November, sharing her love of fashion and fun with her Betsey Johnson merchandise for customers at Dillard’s.
Those with a pre-purchased VIP pass got to have their picture made with Betsey on a comfy white couch. “She is a hugger for sure,” Christine said. Everyone who attended the Betsey Johnson Meet ‘n Greet got free smiles and a little reminder to enjoy the day and live life to the fullest.