“I think it's an honor to be considered a ‘supermom,’ but the reality is – I think that all moms are supermoms who wear many hats each and every day.” With those words, Michelle Tasman began to open up to Rocko Jerome about the challenges and triumphs that come along with keeping her multi-generational family business thriving, even as she raises three young children.
Twenty-six years ago, her mother Raquel Koff created the boutique Rodeo Drive, a shop for women who are fashion-conscious, with the goal of making women feel great about how they look. Raquel set a standard of excellence; she built a brand that has endured and thrived over two decades. Raquel's daughter, Michelle, paid rapt attention. "My mom was the kind of girl who adored her Barbies – and still does," she says. "She loves beautiful clothing and making people look and feel good. It's at the root of who she is. I inherited that. We're very driven, but there's that element of playing dress-up that lives in our hearts and plays out in our daily lives."
Described as the "Queen," Michelle's grandmother, Sara, has been an ever present matriarch. "No one knows her age because she won't tell anyone," Michelle says. "Her flavor and input on everything that happens in the store is always valid and extremely welcome. She's one of a kind. We're a tight knit family. If you've ever seen My Big Fat Greek Wedding, that's us."
The behind the scenes labor of keeping a store running is hard work. There's heavy lifting both figuratively and literally. All along, however, the divining attitude behind the store has always been one of joy. "Shopping should be fun, and it should be personal," Michelle says.
Rodeo Drive’s business has evolved with time and ever changing trends, but one thing that has always remained constant is their devotion to customer service. “We make it our mission to go above and beyond for our customers,” Michelle says. “We get to know them and match our merchandise and accessories to their lifestyles. We listen to their needs, pamper them, and encourage their individuality.”
"The dirty secret, the thing about balance is – there isn't any," Michelle says. "A great day at work is usually a bad day at home or vice/versa. It all just comes down to how few hours there are in a day. It makes me appreciate everything that my mother sacrificed for me and my brother. My mom taught us and showed by example, there is no secret to success. To be successful you have to work hard. You have to create your own luck, be your own person and be your own biggest cheerleader. I hope my kids see what I saw in my mom; that hard work, perseverance and the will to succeed, will lead to success.”
Michelle lives a life of purpose and appreciation. "I remain grateful for all that I have. There's that saying that it takes a village to raise a child, that’s absolutely true," she says. "I see the moms out there, I see YOU, and I am one, and we're all in this together. Even on the days that seem impossible, we get through it and do it all again the next day. We just do it. We are all supermoms!”
The dirty secret, the thing about balance is – there isn’t any. A great day at work is usually a bad day at home or vice/versa. It all just comes down to how few hours there are in a day. It makes me appreciate everything that my mother sacrificed for me and my brother.
– michelle tasman