With October as Breast Cancer Awareness Month and our inspiration-themed issue here at TOPS Louisville, exploring the charitable side of Underpinnings Lingerie in Norton Commons is right on time. Underpinnings owner Staci O’Sullivan shared all the ways her business and its customers generously give back to the community. Underpinnings Lingerie is a beautiful boutique with a staff of fit consultants practicing radical inclusivity and dedicated to warm, welcoming customer service and the goal of a perfect fit for every body. The experience is every bit as body-positive, comfortable, and fun as it is indulgent, luxurious, and discreet.

Many Underpinnings customers are so satisfied with their bra fitting experience, that they literally cannot go back to their old bra and choose to leave the store wearing one of their new ones. These customers receive a $5 discount on a new bra to let that old bra go with Underpinnings to be laundered and donated to charity. Underpinnings works with two separate charities to provide bras for women in need. One charity serves survivors of human trafficking, drug addiction, and domestic violence; and the other serves the homeless. Some Underpinnings customers have been so moved by this initial gesture that they have returned to donate stacks or bags full of bras for donation.

Supporting various breast cancer-related charities and events such as the Susan G. Komen Race for the Cure is a natural fit for Underpinnings. They also participate in various charity silent auctions throughout  the year by donating Underpinnings Lingerie gift cards all dressed up for show in a lovely gift bag. What better month to bring your patronage to a local woman-owned business that truly cares and treat yourself to gorgeous new undergarments, which are the foundation of a successful wardrobe.

Keep in mind that 80% of people are wearing an incorrect bra size; and to maintain a proper fit, bras should be replaced as often as every few months depending on how often they are worn. Underpinnings Lingerie carries a wide selection of brands, an amazing bra size range of 28A to 54N, and lingerie from XS to XXXL. They provide requested and walk-in complimentary custom fittings Tuesday through Saturday from 10am-6pm and set aside Mondays by appointment only at no extra charge for clients who prefer a more private shopping experience. To contact the boutique for a fitting, call (502)333-0370.

To maximize the joy and satisfaction that shopping with Underpinnings can bring, consider attending a trunk show, hosting a lingerie party with friends, or throwing a lingerie bridal shower. The evening begins at 6pm, giving your group the run of the store for two hours, fully staffed for personal shopping fueled by prosecco and snacks! In the case of a shower, the guest of honor is also provided with an advance fitting and assistance in composing her wishlist. Parties require only a $250 total purchase minimum and can be booked by emailing [email protected]