Next week, more than 1,000 adults, children and families will pedal their way to Norton Cancer Institute - Brownsboro in an energetic fundraising effort that builds momentum year after year. It's not too late to join Bike to Beat Cancer powered by Bryant Heating & Cooling, benefiting Norton Cancer Institute, on Saturday Sept. 14, and help fuel local cancer prevention and treatment. 

It’s the only one-day cycling event that provides benefits that last a lifetime. In 11 years, the annual Bike to Beat Cancer event has raised more than $3.49 million in support of Norton Cancer Institute; it raised over $603,000 in 2018 alone. These huge numbers are due not only to the merit of the cause, but to the success of the event that provides a fun, healthy challenge for both inexperienced riders and serious cyclists alike.

There are options to fit all fitness levels. For those looking for a family outing and a taste of cycling, the Family Ride is the right speed. It costs $10 per rider, follows a relaxed 5-mile route around Norton Commons and ends at the Family Fun Zone at Norton Cancer Institute – Brownsboro, where riders enjoy free food, games, bounce houses and face painting. There’s also an hour-long spin ride and a virtual ride for those who can’t get out on Sept. 14.

More serious riders can choose from a 15-, 35-, 65-, or 100-mile route, each with their own fundraising requirements, pit stops, motor support and safety teams. Participants in the 35- to 100- mile courses must raise $400, while those riding 15 miles are required to raise $200. (Survivors are asked to rase $100 and $50, respectively.)

In addition to the thrill of the ride and the satisfaction of contributing to lifesaving cancer initiatives, there are plenty of perks provided by dozens of community sponsors. As riders gather at the starting line at Norton Cancer Institute – Brownsboro, they’ll enjoy free breakfast from Chick-fil-A and, once they return to cross the finish line, they can feast on food from Tumbleweed and enjoy massages from Louisville School of Massage and stretches with rehab specialists from KORT. Riders of the 65- and 100-mile courses also get a special free lunch from Morrison Healthcare Food Service served on a stunning farm.

Another standout feature of this popular fundraiser is that riders are able to designate where the money they raise goes — choosing from options that include the Brain Tumor Center, Breast Health Program, patient financial assistance and even specific hospital lo- cations. Of course, all participants get a free T-shirt or jersey, great exercise and the satisfaction of being part of a massive effort that supports a cause that touches every one of us.


Bike to Beat Cancer takes place on Saturday, Sept. 14, at Norton Cancer Institute – Brownsboro. For more information or to register, visit or call (502) 629-8060.


Posted on 2019-09-06 by