Lynsey Creech Trager and Danielle Rudy Davis of Lemonade PR make a great pair. The two women met at a previous public relations agency where they worked together for six years before they ventured out on their own in 2017.
Their office at Butchertown Market, 1201 Story Ave, is home to current clients including Old Forester, the LCVB, Coopers’ Craft, NTS Development and White’s Mercantile. The space has allowed them to expand and created a place where they can meet one-on-one with clients, many of whom are fellow women business owners. “Telling the stories of fellow women business owners is one of the most rewarding things about our business,” Davis says. “As women, we’re often reluctant or reticent to being open about promoting ourselves and our businesses, let alone toot our own horns to share accomplishments and achievements. Our job is to help share the stories of successful women in businesses as well as other small business owners in an authentic way.”
In the past, the women have successfully handled the planning and all media relations for projects as big as Muhammad Ali’s funeral and The Hermitage Grand Gala, as well as have worked with non-profits, small businesses and start-ups. The company leaders are perfect for each other and recognize their own strengths. “After working together for so long, we both know each others strengths and weaknesses. It’s allowed us to find the clients that fit those strengths and also allowed us to collaborate with others when it isn’t the best fit,” says Trager.
“As Louisville continues to grow, so do the opportunities for businesses like ours. That’s why we’re always looking to collaborate and connect with other business owners both in our industry and throughout the city,” says Trager. “Each of us has our own strengths and being able to share those is what will help us all succeed.”
The bright and welcoming office reflects each of the women’s individual tastes with exposed brick walls and an upstairs loft. There, they meet for coffee and cocktails with clients on ways to “improve their brand or to just connect on what it’s like to be a working woman,” says Davis. “We have friends and clients like Nancy Rankin at Huber Decor, Lindsey Johnson at EXPO Cocktail Bar and Shannon Kessler from Primp Style Lounge that have set a strong example of truly promoting other women in business, so we try to follow their lead and example.”
Designers: Jaclyn Journey and Amanda Jacobs of Journey & Jacobs Design Studio created a space that reflects their individual tastes, as well as fit the spaces’ exposed brick walls and loft layout. They wanted it to reflect their branding, so a mix of black and white with pops color. “They did an incredible job creating an office that is bright, welcoming and fun as well as being a true reflection of our brand,” Davis says.
Furniture: Couch is from Urban Outfitters, Coffee Table and light fixtures are CB2, Rug is West Elm and the Faux Eames Chair is from All Modern.
Art: Mood Board features images from their Pinterest inspiration boards and is always changing.