THE PSYCHOLOGY OF STAGING A HOME FOR SUCCESS

 

Professional home stager, Amy Wagner, offers an objective eye for a speedy sale.


In Jefferson County a home’s average number of days on the real estate market is 150-180— that is unless it is properly staged. Using a professional stager like Amy Wagner of Reflections of You by Amy reduces that average to a mere 28 days. The goal of staging is to present a well-maintained, move-in ready property, by maximizing space and focusing on the architectural features of the home. Professional Stagers are experts in maximizing spaces and creating a home that allows buyers to see/ feel themselves living in the home. Amy states her certification “EPS / Expert Psy- chological Staging has trained me to know the emotional triggers that pull a buyer into a property or push them away.”

Amy is an awards-winning designer. She holds a bachelor’s degree from Auburn University and a master’s degree in counseling from the University of Louisville. She also has certifications in Professional Home Staging as well as her General Contractors License. Since 2008, she has been meticulously staging homes of all sizes, from a 750-square-foot con- do to a 10,000-square-foot estate. She says, “No project is too big or too little for our company.” In addition, Amy has created Kentucky’s only staging warehouse, which provides furniture and accessories for lease on a month-to-month basis, whether it is just lamps and artwork or full furnishings for an entire home.

According to Amy, the biggest, and most costly, mistake sellers make is in giving all the rooms a fresh coat of paint in the wrong color. She explains, “Many homeowners ask their local paint stores for neutral colors for staging. However, neutral colors change in different settings. Lighting plays a huge part. And, many neutrals have pink or green undertones, which we want to avoid.” Reflections of You by Amy has a team of trained color consultants that help homeowners choose the perfect “safe, stage-ready” palette.

Amy also points out that “a first impression is made within the first twenty-six seconds, so the exterior is as important as the interior.” She suggests uniformly trimming all shrubs and using black mulch, as it looks best in photos. Also, consider adding large urns on either side of the entry with brightly colored flowers, but, remove wreaths from the front door as they serve as a distraction.


For the interior, Amy shares a few basic rules to ensure your home is ready for it's close-up.

Definitely Declutter

Remove family photos, collectibles, and anything personal to you. Personal items tend to distract buyers, as well as making them feel as if they are invading your personal spaces. We want buyers to see themselves living in the space.

Light it Right

Use soft, not fluorescent, lighting and make sure all bulbs within a fixture are exactly the same. Make sure exterior lights are clean and well-maintained.

Update Cabinets

Save money on updating cabinets by painting them with a factory finish rather than replacing. Keep colors clean and classic.

Fine-tune Fixtures

Updating hardware, lighting fixtures, and mirrors is affordable and makes a big impact. Make certain fixtures are to scale—not too small or too large for the space.

Remove Rugs

Take up hallway runners and throw rugs. Only leave area rugs that anchor spaces such as the living room, dining room, and master bedroom.


IF YOU GO

Reflections of You, By Amy is located at 3935 Chenoweth Square. Call 502-384-3660 or visit her website at amywagnerdesigns.com for more information.


Posted on 2019-05-06 by Donna Ison | Photo by Dick Arnspiger
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