From surgeries to skincare, Americans spent a fortune last year beautifying their outer selves. Kevin Broady shares a by-the-numbers glimpse at our surgical, non-surgical and topical efforts to enhance and alter our looks. 



Americans are on a cosmetic enhancement spending spree. Theyspent a whopping $16 billion on cosmetic plastic surgery and minimally-invasive procedures in 2017. Those 17.5 million procedures represent a two percent increase over previous year. The statistics also reveal Americans are turning to new and innovative ways to shape their bodies, as minimally invasive cosmetic procedures have increased an astonishing two hundred percent


Top 5 Cosmetic Procedures

Breast augmentation: 300,378 procedures, up 3%

Liposuction: 246,354 procedures, up 5%

Nose reshaping: 218,924 procedures, down 2%

Eyelid surgery: 209,571 procedures, no change

Tummy tuck: 129,753 procedures, up 2%


Top 5 Minimally-Invasive Procedures:

Botulinum Toxin Type A: 7.23 million procedures, up 2%

Soft Tissue Fillers: 2.69 million procedures, up 3%

Chemical Peel: 1.37 million procedures, up 1%

Laser hair removal: 1.1 million procedures, down 2%

Microdermabrasion: 740,287 procedures, down 4%



In the age of selfies, a record number of patients are opting for lip implants and millions more use injections to get the perfect pucker.

27,449 lip implants were performed in 2017.

That’s a lip implant procedure about every 19 minutes and an increase of 48%.  

Lip injections continued to show staggering growth as well. Between BotoxⓇand DysportⓇinjections, and a variety of soft tissue fillers, lip procedures were part of nearly 9.2 million injection procedures in 2017, a combined increase of more than 1,000%.



1.3 million cosmetic procedures were performed on men. 

liposuction: + 23% 

Tummy tucks:  +12%   

Male breast reductions: +30%.  

Filler injections: +99%

Nearly 100,000 men had filler injections in 2017.


Gender Confirmation Surgeries are on the Rise 

Transfeminie (male to female) +41%

Transmasculine (female to male) +289%

Statistics from the 2017 survey by American Society of Plastic Surgeons Report.



The United States cosmetic industry is the largest in the world estimating a total revenue of $54.89 billion. This industry comprises salons that offer haircuts, facials, makeup application services, hair modification treatments and deluxe spa manicures and pedicures. Demand for such services expanded over the past five years amid economic growth that boosted consumer spending on personal-care products and services.  Here’s a close look at our grooming expenditures and habits. 


 Dollars and Scents

Total global beauty sales have increased 14%. Here’s the breakdown:

  1. Makeup Sales: $932 million
  2. Skincare Sale: $844 million
  3. Fragrance Sales: $501 million


The Economics of Appearance

Here’s the breakdown of the beauty industry by market category.

Facial Skin Care: 27%
Personal Care: 23%
Hair Care: 20%
Make-up: 20%
Fragrance: 10%


The Beauty Budget

$144: The average amount an American woman spends on beauty annually.

$154: The average amount spent by women living in the west – the highest-spenders.

Why Women Wear Makeup

Fifty-seven percent of women have purchased skincare products in the last six months. Here’s why:

50% in the United States feel that wearing makeup makes them in control.

82% of women believe wearing make-up makes them feel more self-confidence.
86% of women find that wearing makeup improves their self-image.


A Pretty Penny

Here are the nationwide average costs of some of the most popular beauty services:

Women’s haircut: $44  

Men’s haircut: $28  

Lash extensions: $150 to $550

Hair extensions: $800 to $1400

Spray tans:$15 to $40; $25 is average.

Makeup artists applications: $75to $125  

Gym membership: under $60 per month

Personal trainer: $60to $70 per hourly session

Spa services: $80 to $300  

Manicuresand pedicuresis between $15 and $50

Statistics from the from online websites about these services.


Posted on 2019-01-04 by Kevin Broady