Next week, over nine hundred adults, children and families will be peddling their way to Norton Cancer Institute Brownsboro in an energetic fundraising effort that builds momentum year after year. It’s not too late to join Norton’s Bike to Beat Cancer efforts on September 8 and help fuel local cancer treatment and prevention.


t’s the one-day cycling event that provides benefits that last a lifetime. In ten years, the annual Bike to Beat Cancer event has raised more than $3.24 million dollars in support of the Norton Cancer Institute; it raised over $480,000 in 2017 alone. These huge numbers are due not only to the merit of the cause, but to the success of the event which provides a fun, healthy challenge for both inexperienced riders and serious cyclists alike.

For those looking for a fall family outing and an entry into cycling, the Family Ride is the right speed. It costs ten dollars per rider, follows a relaxed five-mile route around Norton Commons and ends at the Family Fun Zone where riders enjoy free food, games, bounce houses and face painting. There’s also an hour-long Spin Ride and a Virtual ride for those who can’t get out on September 8. More serious riders can choose from a variety of different courses including a 15, 35, 65 or 100 mile route, each with their own fundraising requirements, pit stops, motor support and safety teams. Participants in the 35 to 100-mile courses must raise $400, while those riding 15 are required to raise $200. (Survivors are asked to raise $100 and $50.)

In addition to the thrill of the ride and the satisfaction of contributing to cancer care, there are plenty of perks provided by dozens of community sponsors. As riders gather at the starting line at Norton Cancer Institute, they’ll enjoy free breakfast from Chik-Fil-A and, once they return to cross the finish line, they can feast on Qdoba and enjoy massages from Louisville School of Massage and stretches with KORT. 65 and 100-mile riders also get a special free lunch from Morrison’s Healthcare served on a stunning farm.

Another standout feature of this popular fundraiser is that riders are able to designate where the money they raise goes— choosing from options that include brain tumor center, breast health program, patient financial assistance and even specific hospital locations. Of course, all participants get a free t-shirt, great exercise and the satisfaction of being part of a massive effort that supports a cause that touches every one of us.

IF YOU GO Norton Bike to Beat Cancer takes place on Saturday, September 8. For more information or to register, visit or call (502) 629-8060.


Here are the pit stops along the routes where fundraisers can safely revive and hydrate:

Norton Commons (Goldberg & Simpson Building)

R.L. Moore CPA offices

The Parklands

The Overlook at Persimmon Ridge

Anna Pennington’s Farm (lunch stop for 65 and 100-mile riders)

Salt & Light Baptist Church

Gallrein Farms

Posted on 2018-09-07 by