Before his fifth restaurant, Grassa Gramma, opens later this summer, local restaurateur Kevin Grangier is seeking a “perfect grandmother” to be the face (and official sauce taster) during their opening weeks. The fun is just beginning.
He has his chef: Wolfgang Puck protégé Rob Rice. He has his location: seven thousand square feet undergoing dramatic renovations in Holiday Manor. He has the theme: freshly-made pizzas, pastas and Italian fare.
Now Belle Noble CEO Kevin Grangier and owner of LeMoo, The Village Anchor, The Sea Hag and PICNIC says he needs one final personnel piece in place before he can start planning the grand opening of his Italian eatery: “Every authentic Italian menu must have a grandma to give her blessing. So, we’re looking for the perfect grandma with her unique grandma flair to be the face of our restaurant.”
His “gramma search” kicks off this weekend. Interested grandmothers or their friends and relatives can go to grassagramma.com/contest to register for a casting held on Saturday, June 30, between 10 and 2 p.m. at Oxmoor Center. The winner will receive a two-hundred-fifty-dollar gift card to Grassa Gramma and will represent the restaurant in promotional appearances on television and in print during the opening weeks. Says Grangier, “She will also be the face at the door, greeting our first customers.”
Why not? After all, Grangier is the wry marketing guru whose Lee Moo steakhouse offers a birthday promotion that gives you “your age in dollars discounted from the cost of your steak or entrée. Even if you’re turning 100.” Gramma, like all of his restaurants, promises to offer the same sense of fun and occasion for which his restaurants are known. (FYI: Not to let Gramma be outdone, the restaurant will have a special booth clad in repurposed Gucci fabrics, much as Le Moo has its coveted booth upholstered in Louis Vuitton leather.) With Grangier’s track record, the winning grandmother, whomever she turns out to be, will undoubtedly open the door to some very memorable dining experiences.