The shopper’s challenge, especially around Derby time, is finding that special item that will carry the day. You could cover miles and shop for hours and still come up empty.
Enter Rodeo Drive. “It’s like a mini department store,” says Michelle Tasman, who runs the boutique with her mother, Raquel Koff.
Every corner of Rodeo Drive holds fascination. The boutique is full of items you won’t find anywhere else, a curated collection of top-name fashion: scents, shoes, gowns, dresses, hats, casual wear, jewelry, and more. They are exclusive local dealers for upscale brands that can’t otherwise be bought regionally.
Top brands include Alice & Olivia, DVF, Halston Heritage, Badgley Mischka, Theia, and Marchesa Notte, which all offer bold, classic, and chic pieces that will raise the bar in Louisville looks this season.
People shop online now, which makes a terrestrial store owner’s job more involved. Bringing the latest trends to the shop and providing items at a variety of price-points is part of it, but Tasman says where Rodeo Drive excels and has since 1993, is in customer service.
The boutique carries a very limited number of each design. They work with customers to find out where they will be for Derby festivities, and where they might be sitting so no one has to worry about who wore it best.

“If you have something that’s old, you want to update it, you can bring it in. We won’t judge you... We’ll help you dress it up.” 

March 9 and 10, Rodeo Drive will host a Nicole Miller trunk show. March 16 and 17, jewelry designer Matthew Campbell Laurenza returns to the boutique, adding to their alluring collection of his bold work.
Tasman says the dilemma for the Derby shopper is, “Do I buy the hat first or do I buy the dress first? It depends. If you fall in love with the hat first, buy the hat. If you fall in love with the dress, buy the dress. But we will figure out a way to find the perfect dress for the hat, or the hat for the dress.”
Her word of advice for Louisville’s hat season is, “Get a hat that you feel good in, that you can move around in, and that’s not too big for your head.” The store has a seamstress on-staff to make sure any item is a perfect fit, including hats.
In the next couple months, milliners will be bringing hats to the shop for exclusive trunk shows and shopping events. Top hat brands include Formé Millinery, Attitudes by Angie, The Hat Girls, and Carol Kennelly Millinery. From the demure to the brave, available styles will run the gamut.
To stay in the loop about these events, shoppers can go to the website,, and scroll to the bottom of the page to sign up for the mailing list. Rodeo Drive is on Facebook, Twitter, Instagram, and Pinterest @shoprodeodrive. 

Posted on 2017-03-01 by Kate Sedgwick