Family-owned and operated since 1850, Nanz & Kraft Florists is the leading full-service florist in Louisville and surrounding areas. The business moved from downtown to St. Matthews in 1872, and the iconic main location at Breckinridge Lane and Willis Avenue was rebuilt in 1976. Although an untold number of Louisvillians have either sent or received flowers, plants, and gifts from Nanz & Kraft, a visit to the shop yields many pleasant surprises and “Yes We Can” customer service. Owner Eddie Kraft assures us that “if a team member can’t answer ‘yes,’ they write it up, and we figure it out.” Eddie and his brother David offer “100% guaranteed satisfaction.”
Eddie Kraft and his brother Michael took the helm of Nanz & Kraft in the 1980s, and David joined in the early 1990s. Eddie and David sadly lost their brother Michael in 2019, but his spirit lives on. “The business is about expressing emotions to convey a sentiment. We are a florist for life.” Eddie de- scribes a timeline of their customers’ milestones celebrated or honored with Nanz & Kraft Florists, such as births, baptisms, first communions, proms, graduations, weddings, anniversaries, funerals, and memorials. Nanz & Kraft has been a member of the Louisville Independent Business Alliance since its inception. “We believe in giving back and working with different charities around town,” says Eddie.
Customers new to shopping in the boutique are often amazed at how much giftware and home decor are available for sale. Upstairs they find the only second-floor greenhouse in the state of Kentucky. Nanz & Kraft also has a liquor license for delivery and in-store sales of wine and spirits, including bourbon and prosecco, perfect add-ons to flowers, plants, and gifts. Silk designer Craig Johnson has over 50 years of expertise in “permanent botanicals” for custom-made arrangements, centerpieces, and door wreaths to celebrate the seasons year-round, including Derby and fresh holiday wreaths. Carson and Woodstock wind chimes add charm to outdoor spaces. Nanz & Kraft supports local artists whenever possible and carries Trapp candles to scent and warm your home.
With most of us spending more time at home and even working from home, Nanz & Kraft’s Healthy Plant Collection features houseplants to make your home more comfortable, clean the air, and help eliminate airborne toxins. $10 from each purchase within the collection supports scientific research at the U of L® Center for Healthy Air Water and Soil to improve Louisville health. Nanz & Kraft receives a plant truck from Florida and a truck of blooming plants from Canada each week for the freshest selection possible. In addition to “Home & Kitchen Cleaner” plants, “Office Cleaner” and “Hospital Cleaner” varieties are also available.
“We deliver to Louisville and southern Indiana all day long. Our runs leave at nine, noon, and three,” says Eddie. “Business has been great! 95% of people remember the last time they received flowers and who they were from. It sparks a smile. We are open seven days a week with a great team ready to put feelings into flowers.”
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