As Louisville’s only family-owned and operated specialty toy store, Playthings Toy Shoppe is the place to shop for the little ones in your life this holiday season. Original owner Doug Noe opened Playthings Toy Shoppe with his wife Vickie in September 2001. Doug’s father Bob had been part owner and toy buyer for the Thornbury’s Toys chain principally owned by Bob’s brother-in-law Jim Thornbury and Jim’s wife, Mary. Doug Noe worked for retail companies such as Toys”R”Us and Service Merchandise before deciding to open his own toy store on Sears Avenue in St. Matthews, specializing in high quality and educational toys. Four years later, Playthings Toy Shoppe moved to 4209 Shelbyville Road for higher visibility. Following Doug’s passing on December 26, 2010, Vickie Noe and their daughter Kristen Dolle stepped up and expanded Playthings Toy Shoppe with a second location in Westport Village in 2011.

Vickie and Kristen still handpick every item they carry in their stores, with toys for children as young as infants and up to preteens. Playthings Toy Shoppe has a range of products not found at big-box general merchandise stores whose toy departments all look alike. “Families want to go back to basics,” says Kristen, “like board games, puzzles, crafts, and outdoor play. They want to turn back to the classics and away from screens.”

Families want to go back to basics like board games, puzzles, crafts, and outdoor play. They want to turn back to the classics and away from screens.

– kristen Dolle

In addition to those categories, the mother-daughter duo and their helpful team expect to sell lots of Mandalorian merchandise, especially “Baby Yoda,” aka The Child, art supplies, STEM (science/technology/engineering/math) activities, and Tonies® audio players. Tonieboxes provide “imagination-building, screen-free digital listening” experiences with stories, songs, and more designed for children. With Creative-Tonies, beloved family members can record their voices to preserve lasting memories. Vickie and Kristen also recommend their unique fun games, blocks, BRIO® train sets, and magnetic play toys.

Along with one-on-one personalized customer service, Playthings Toy Shoppe offers free gift wrapping, free assembly of items such as dollhouses and train tables, curbside pickup, and shipping services. Their 45-page full-color 2020 Holiday Catalog is available in-store or online at Kristen expresses her gratitude to customers, past, present, and future. “We appreciate the loyalty of our customers and the extra effort they have made to shop locally. Many people assume that boutiques are more expensive. If you come give us a shot, you will find all price ranges and receive personal attention.”


For gift ideas and the latest specials, follow @PlaythingsToyShoppe on Facebook and Instagram.

Posted on 2020-12-03 by By Dawn Anderson | Photos by Dick Arnspiger