“There is an undeniable need for self-improvement and community.” This was the realization that started Level Up in 2016, a modern education company offering classes taught by local experts in Louisville and elsewhere, in person or online, and the Level Up app that delivers burst-style learning in 10 minutes or less.
"Level Up is taking a holistic approach to learning that addresses the mindset, scarcity and accessibility barriers to learning. We are combining that with a curated approach to content that is specific to modern women and adding personalization to every step of their experience." – Hannah Estes
Natalia Bishop, founder and CEO of Level Up, is originally from Colombia. “I’ve had the pleasure over the last 15 years of falling deeply in love with the culture, food and, most importantly, the people of Louisville, Kentucky,” she said. Natalia has a background in business management and marketing, and “a passion for loving and investing in people and community. I want to be able to show my children that happiness lives within each of us and it is available at all times if you are mindful, kind and generous with yourself and others.”
Hannah Estes, co-founder and director of marketing for Level Up, has a degree in business administration from UofL and performs with her 6-piece band, Bourbon Straights. “Level Up is taking a holistic approach to learning that addresses the mindset, scarcity and accessibility barriers to learning,” she said. “We are combining that with a curated approach to content that is specific to modern women and adding personalization to every step of their experience.”
The co-founders of Level Up were excited to win a 2020 Vogt Invention and Innovation Award. “The grant from the Community Foundation of Louisville has given us the ability to grow our team and improve our software, but the most valuable part of this award is the program itself and the mentorship,” Natalia said. Hannah added that going through a cohort like this with a community of founders in similar stages “has been absolutely invaluable. We are able to talk through obstacles, help and cheer each other on, and create a stronger entrepreneurial community locally, together.”