From October 1-31, 2020, accessories retailer Kendra Scott shows support for Breast Cancer Awareness Month and breast cancer research with their “Shop for Good” collection. While some styles support breast cancer causes year-round, Kendra Scott introduces two brand-new Rose Quartz styles this month. Rose Quartz is known as the healing stone, a perfect choice for gift-giving. Kendra Scott will contribute 20% of the proceeds from each “Shop for Good” collection purchase to the Breast Cancer Research Foundation, funding their third research grant - The Kendra Scott Award in Honor of Holley Rothell Kitchen. Purchase of the Breast Cancer Butterfly Charm and Breast Cancer Butterfly Wing Charm results in a 50% contribution of proceeds.

Every year on October 13, Kendra Scott celebrates Holley’s life with “Holley Day.” A dear friend of company founder Kendra Scott, Holley passed away from metastatic breast cancer in January 2016. Together with Family and Fashion, Philanthropy is a cornerstone of the company philosophy and “the truest form of success.” Kendra Scott honors Holley’s legacy with their support of breast cancer research and education. Holley Day is “an all-day, nationwide in-store give back program during which 20% of all purchases go back to Inheritance of Hope. Proceeds from this initiative fund critical research, supporting families of those affected by cancer, and encouraging those undergoing treatment,” including family trips to Walt Disney World®!

During the last several months, Kendra Scott has hosted virtual and hybrid events to benefit COVID-19 and breast cancer charities. Kendra Gives Back campaigns online and in-store allow customers to shop during a 48-hour window, with 20% of proceeds of any purchase “devoted directly to the benefitting cause.” Online campaigns have allowed local store locations to expand their networking and supplement their profitability during these challenging times.


If you go:

Show your support and find the fashion at Kendra Scott - Oxmoor Center, 7900 Shelbyville Road, or online at

Posted on 2020-10-07 by Dawn Anderson